« Return Path Launches First Email Rendering Solution For Mobile Devices | Main | Before You Hit Send, Consult Your Email Checklist »
Equifax Opt-out
Maybe it's too early in the morning, but I had a really hard time understanding Equifax's opt-out checkbox:
Look at all the double negatives. And am I opting out of their privacy policy too?
Why not just say, "Opt-out of email marketing from Equifax"?
I'm still not sure whether I opted-in or out when I checked the box.
November 16, 2007 in Tips, Tricks, Best Practices | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341d5a5053ef00e54f9118b88834
Listed below are links to weblogs that reference Equifax Opt-out :
Comments
Wow - who knew Equifax had Borat on staff doing copywriting?
Posted by: Scott Wilson | Nov 18, 2007 4:01:51 AM
The comments to this entry are closed.
