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Equifax Opt-out

Maybe it's too early in the morning, but I had a really hard time understanding Equifax's opt-out checkbox:


Look at all the double negatives. And am I opting out of their privacy policy too?

Why not just say, "Opt-out of email marketing from Equifax"?

I'm still not sure whether I opted-in or out when I checked the box.

November 16, 2007 in Tips, Tricks, Best Practices | Permalink


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Wow - who knew Equifax had Borat on staff doing copywriting?

Posted by: Scott Wilson | Nov 18, 2007 4:01:51 AM

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