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Congrats to MailChimp customer GourmetStation, who was just featured in this great article over at DM News. You might compare your holiday email marketing plans to GourmetStation's plans. Donna has been a pioneer in email marketing, and is very realistic about her company's email spending and ROI. Things I found interesting:

  • When they plan to really make the holiday push
  • When to stop the push (when it's too late for shipping gifts on time)
  • When to switch messaging to email gift certificates, which are instant

A quote from the article: will be competing with the likes of 1800Flowers’s gifts division, Omaha Steaks and Harry and David for their customers’ attention and still plan to use e-mail.

“It’s not about having a clever subject line,” Miller says. “I think that to get consumers to open e-mails during the busy holiday season you have to have a strong offer and be clear about communicating this offer. The design should be less busy and include bullet points instead of copy.”

October 5, 2007 in MailChimp Customers | Permalink


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GourmetStation wishes to thank the team at MailChimp for their wonderful email marketing products that make our job easy. MailChimp is robust, consistent & reliable. We can focus on strategy & know the Chimp will take care of the tactics. It's a winning combination!

Posted by: Donna Lynes-Miller | Oct 11, 2007 7:42:27 AM

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