MonkeyBrains! The Official MailChimp Blog about email marketing and monkeys

Monkey Brains   WWW

« MailChimp Is Moving | Main | Image spam down, PDF spam up »

Back To School Email Marketing

Nomorebooks All the parents I know are so smiley and positive today. There's a noticeable bounce in their step that I haven't seen in months. Oh yeah, school's back in session!

What do today's kids want? Here's some interesting research from ShopLocal.com:

"ShopLocal surveyed 500 preteens and found that 73% want handheld gaming systems, 70% are asking for new computers and 69% want a new cellphone."

Handheld gaming systems are a back to school item now?

The Shoplocal.com survey seems to jibe with these survey results from The National Retail Federation.

Just in case you plan to send some back to school email campaigns, here are a few links to help:

August 6, 2007 in Emarketing, Business | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341d5a5053ef00e398237f3a8833

Listed below are links to weblogs that reference Back To School Email Marketing:

Comments

You can also get some ideas for back-to-school campaigns by reading my Back-to-School Season Finale from last year:
http://retailemail.blogspot.com/2006/10/season-finale-back-to-school.html

If this year is like last year, then we're currently at the height of the back-to-school email selling season.

Posted by: Chad White | Aug 10, 2007 7:29:25 PM

The comments to this entry are closed.

 
MonkeyBrains! is the official MailChimp Blog. MailChimp is a product of The Rocket Science Group.