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Back To School Email Marketing

Nomorebooks All the parents I know are so smiley and positive today. There's a noticeable bounce in their step that I haven't seen in months. Oh yeah, school's back in session!

What do today's kids want? Here's some interesting research from

"ShopLocal surveyed 500 preteens and found that 73% want handheld gaming systems, 70% are asking for new computers and 69% want a new cellphone."

Handheld gaming systems are a back to school item now?

The survey seems to jibe with these survey results from The National Retail Federation.

Just in case you plan to send some back to school email campaigns, here are a few links to help:

August 6, 2007 in Emarketing, Business | Permalink


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You can also get some ideas for back-to-school campaigns by reading my Back-to-School Season Finale from last year:

If this year is like last year, then we're currently at the height of the back-to-school email selling season.

Posted by: Chad White | Aug 10, 2007 7:29:25 PM

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