Back To School Email Marketing
All the parents I know are so smiley and positive today. There's a noticeable bounce in their step that I haven't seen in months. Oh yeah, school's back in session!
What do today's kids want? Here's some interesting research from ShopLocal.com:
"ShopLocal surveyed 500 preteens and found that 73% want handheld gaming systems, 70% are asking for new computers and 69% want a new cellphone."
Handheld gaming systems are a back to school item now?
The Shoplocal.com survey seems to jibe with these survey results from The National Retail Federation.
Just in case you plan to send some back to school email campaigns, here are a few links to help:
- Royalty-free "Back to School" images from iStockphoto.com, and LuckyOliver.com (you might search for "school", "teacher", and "homework")
- See what the major retailers are doing by searching for "Back to School" email campaigns at NewsletterArchive.org
- The back to school season is a reminder that the holiday season is approaching, and it's time for e-commerce store owners to start ramping up their website efforts. Here are some tips from Practical Ecommerce
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You can also get some ideas for back-to-school campaigns by reading my Back-to-School Season Finale from last year:
If this year is like last year, then we're currently at the height of the back-to-school email selling season.
Posted by: Chad White | Aug 10, 2007 7:29:25 PM
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