National Retail Federation's Mothers Day Spending Survey
Time to get those Mother's Day email campaigns scheduled (oh yeah, and time to go get a gift for mom!).
According to the National Retail Federation's 2007 Mother's Day Consumer Actions and Intentions survey, consumers plan to spend $15.73 billion This Mother's Day, spending an average of $139.14 on the holiday compared to last year's $122.16.
The study found 84.5% of consumers plan to celebrate this year by spending:
- $1.6 billion on clothes and accessories (37.0%)
- $2.1 billion on jewelry (32.8%)
- $2.3 billion on flowers (72.4%)
- $3.1 billion on a special dinner or brunch at their favorite restaurant (61.0%)
- $1.3 billion on a trip to the spa or beauty salon (19.7%)
If want all kinds of crazy research stats like this every single morning, sign up at MediaPost for their "Center for Media Research" list.
TrackBack URL for this entry:
Listed below are links to weblogs that reference National Retail Federation's Mothers Day Spending Survey:
The comments to this entry are closed.