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Email Newsletters vs. RSS, Podcasts, Print

If you market to small or mid-sized businesses, you may be interested in this little study from Bredin Business Information:

In the study, SMB executives were asked to judge the relevant importance of different media for business management information. 83% of respondents indicated that email newsletters were either very important or important sources, putting it in a near statistical tie with print media (84%) and ahead of corporate/media websites (71%). At the bottom of the list were many of the "new" media distribution methods, including webcasts/podcasts (40%), RSS feeds (39%) and blogs/wikis (34%).

They also included the kind of content that small businesses say they're most interested in (ideas for your own email newsletters):

By far, practical "how to" information (40%) was the preferred form of content, followed by company product information (26%), management overviews on topics such as strategy or leadership (21%), company news (19%) and case studies (17%).

Other interesting stats are in their report, such as how often SMBs prefer to receive your newsletters, what day and time they prefer to receive them, and more.

March 30, 2007 in Emarketing, Business | Permalink


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