MonkeyBrains! The Official MailChimp Blog about email marketing and monkeys

Monkey Brains   WWW

« Using AJAX In Your Email Signup Forms | Main | Real Estate Email Marketing (The Right Way) »

Collecting Backup Email Addresses

I stumbled upon the TrueDelta website last night. TrueDelta is some kind of alternative to Consumer Reports' car reliability reports. Anyways, take a look at their enrollment form. In their line of business, it's crucial to send you periodic emails so that you can take your car repair survey. So they ask you for your email address, plus a backup email address.

Very nice idea if you send mission critical email alerts, what with all the spam filters and email firewalls that are constantly changing their algorithms to block spam. More and more people are getting their emails accidentally blocked, so having a backup email address on file is smart.

One could probably combine this idea with some kind of open or click tracker to automatically send a followup to the alternative address:


March 22, 2007 in Emarketing, Business | Permalink


TrackBack URL for this entry:

Listed below are links to weblogs that reference Collecting Backup Email Addresses:


I had a good idea?

Posted by: Michael Karesh | May 12, 2007 11:04:56 PM

The comments to this entry are closed.

MonkeyBrains! is the official MailChimp Blog. MailChimp is a product of The Rocket Science Group.