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Average Email Marketing Stats and Metrics

Emailmarketingstats Our customers who are new to email marketing often ask us, "What kind of open rates should companies like mine be expecting?" and "How many bounces are too many?" or, "What's a typical abuse complaint rate?"

So we scanned over 30 million emails delivered by our system (where tracking was activated) and calculated average open rates, average click rates, average soft bounces, average hard bounces, and average abuse complaint rates, then sorted them by industry.

It's got average email marketing campaign stats for restaurants, hotels, financial institutions, churches, software companies, and more...

http://www.mailchimp.com/resources/email_marketing_benchmarks.phtml


December 13, 2006 in Ask MailChimp, MailChimp News, Stats | Permalink

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» Email marketing benchmarks for small business from Small Business B2B Marketing
How are you open rates, bounce rates, or spam/junk complaints comparing to other email marketers? While there's data on this out there from big business, here's one email benchmark report that focuses on small businesses that's worth a look. The [Read More]

Tracked on Dec 18, 2006 4:58:57 PM

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