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MailChimp Study: Best and Worst Subject Lines by Open Rate
How do you write an email subject line that makes people open?
We just did a study where we analyzed over 40 million emails sent from MailChimp, and we compared the subject lines from the campaigns with the best open rates (60-80%), and the campaigns with the worst open rates (1-14%).
What did we find? The best subject lines simply tell what's inside. The worst subject lines sell what's inside.
April 15, 2006 in MailChimp News | Permalink
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Comments
Found your Study on "Best and Worst Subject Lines" very interesting... would be curious to know (don't know how to track this):
1) How Open Rate is impacted by whether/not the e-mail recipient is familiar with the name of the
company (in the subject headline)
2) Any trends on Open Rates that make a media pitch (i.e. solictation of a journalist by the sender)different from an e-mail newsletter.
Knowing the media are besieged by incoming e-mails-- I'm especially sensitive to making sure that my subject lines "tell well".
Thanks for sharing your research
-Patrick
Patrick Rafter prafter@intrastand.info
Posted by: Patrick Rafter | May 1, 2006 4:42:23 PM
