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Client Showcase: University of Calgary
The University of Calgary Alumni Association uses MailChimp to send their monthly "arch*e" newsletter.
We love how they keep their overall layout the same, but change their header graphic every month to something fun and intriguing.
Click here to see an archived example.
They try to lead each newsletter with the story that has the most interesting visual. Seems to work. Their open rates are above 50%, which is great for a monthly newsletter.
June 10, 2005 in Email Design, Tips, Tricks, Best Practices | Permalink
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