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MailChimp V2

I have to be careful about what I say, or my development team will tear me to shreds. But without promising specific dates or anything, I think it's time to give an update to our users about the next version of MailChimp (v2):

We've been testing real campaigns on the new engine already, and so far, the results are great. We'll launch for Beta testing very soon, and we have a list of long time users we'll invite. If you want to be a beta tester, let us know by emailing us.

We've got a really, really long list of new features, and the plan is to launch V2 with the bulk of the most essential ones, then quickly roll out the rest immediately following launch. Features, in no particular order, include:

  • Scheduling campaigns. You can set day and time for delivery of your campaigns.
  • One-click, automatic tracking. No more coding tracker links with *|*. Just click a checkbox, and we do it for you. This includes tracking opens, too.
  • List Management. MailChimp will manage opt-ins, opt-outs, etc.
  • Campaign Management. You will be able to save your campaigns in nice, neat little  folders.
  • Detailed Reports. Campaign reports will be much more thorough in V2.
  • Save draft, without sending
  • Tracking who clicked/opened, not just aggregates.
  • More pricing options and plans

That's not the full list, but these seem to be the most requested items.

If you have any questions or feedback, contact us here.

Oh, and if you have a minute or two, please take our MailChimp Survey. It'll help us learn more about our users, and improve the chimp. Plus, there's free stuff involved!

December 31, 2004 in MailChimp News | Permalink | Comments (0)

CAN-SPAM, one year later

Surprise, SPAM's just getting worse. All the more reason for MailChimp users to keep a close eye on your email campaigns. With all the anti-spam products and filters out there, you've really got to make sure your campaigns stay relevant and useful. Does your email look like all the spam you get on a daily basis? CAN-SPAM law seen as ineffective - Computerworld

December 27, 2004 in Spam Topics | Permalink | Comments (0)

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